SERVICES
Joined-up communications
Inpresseon provides PR, marketing, and advertising services. Activities can be administered on an agency, consultancy, or individual project basis, and we collaborate closely with clients to achieve growth across awareness, reputation, engagement, revenues, and ROI.
PR
‘Begin with the end in mind’ is one of the ‘7 Habits of Highly Effective People’ named in Stephen Covey’s 1989 book of the same name - and it’s as relevant today as it’s ever been!
The key to getting your overall marketing right, is to first get your product marketing right, and this involves developing a clear understanding of: what your audience is looking for, how your products & services can meet those specific needs, and how best to package up these offerings to standout in a crowded marketplace.
Marketing
Once you have a clear concept of your core offering, it’s time to create quality content around it.
This usually begins life as a blank canvas in the form of a simple word doc, used to sketch out strategic narrative, before evolving into videos, ads, press releases, podcasts, newsletters, reports, presentations, etc.
It’s useful to keep in mind that individual customers consume content in different ways, and indeed that unique platforms lend themselves to particular formats. As long as communications remain clear and consistent throughout, messaging can be amplified in many different ways.
Step 3: Internal & Stakeholder Comms
One of the most important components of modern marketing is internal & stakeholder comms. In the first season of Game of Thrones, King Robert Baratheon asks, “What’s the bigger number, five or one?” highlighting the effectiveness of a single united army vs a range of disparate entities.
Before your brand hits the public domain it is essential that everyone is on the same page internally, from executives and board members, to junior staff and suppliers, and even existing customers. This isn’t just essential to your creative output - in an age of social media and individual reach, your immediate circle becomes your biggest brand advocate.
Step 4: Media Relations
Once your brand does hit the public domain, it becomes notoriously difficult to completely ‘control the message’. At this point, the emphasis shifts to influencing perspectives, and it’s a good idea to start proactively with reputation management, keeping crisis comms in the back pocket for when it’s needed!
It’s also helpful to take a ‘press first’ approach to all external comms, because journalists, influencers, and associations still appreciate a heads-up on emerging stories, and can have a huge impact on the size and sentiment of your audience.
Over time, through quality content and responsive comment, it is possible to establish thought leadership within a sector.