First class services
2010
inPress Online
Inpresseon began life in 2010, as a specific product called ‘inPress Online’. This combined PR, SEO, and social media into a single discipline, significantly moving the dial forward on the traditional public relations agency model and placing brands into the three places that mattered most in the media of the day:
In the online press
Atop the Google rankings
On the social timelines
On a macro level, this approach is still relevant to successful communications today: you start with quality content, optimise it for each and every channel you disseminate it through, and then spread that messaging as far and wide as as possible in a consistent way, to build familiarity and trust with your audiences.
2015
All Roads Lead to Rome
As demand grew and the industry evolved, we significantly expanded the service offering to provide solutions across the entire marketing communications funnel. The branded website was placed at the heart of all activity, drawing audiences back to organisations’ own pages where they could be converted into leads, while also providing a tangible set of goalposts through which the impact of individual activities could be measured.
We called this an ‘All Roads Lead to Rome’ approach, because just like the ancient network of pathways leading back to the capital, one channel feeds into the next and creates a seamless customer journey towards purchase or contact. Indeed, the website remains a hugely important component within marketing today, providing a reputable homesquare for your products & services.
2025
The Atlantean Approach
In 2025, with the advent of AI, zero click search, walled social media gardens, e-commerce platforms and more, it is necessary to take a more outward looking and expansive approach to marketing.
In this respect we can conceptualise the process as shifting from the roads of Ancient Rome to the flowing waterways of the mythological city of Atlantis, which is built on a structure of concentric circles…
Our unique Atlantean Approach helps businesses build joined-up marketing strategies from the inside out, achieving growth across awareness, reputation, engagement, revenues, and ROI. This also provides a more sustainable approach to modern business development, meeting new and existing customers wherever they may be on their current journey - just be careful not to drown out your audiences with too many one way conversations!
Testimonials
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“I first met Jamie when I was managing director of Spinlet - Africa’s first music streaming app. He helped us to significantly raise our profile in the international press. I have since then gone on to forge a strong working relationship with him and the entire Inpresseon team, working across a range of different projects and marketing communications activities.”
Nkiru Balonwu
Founder, Africa Soft Power Group -
“In what has been an extremely successful partnership, Inpresseon has helped the association to refocus and reshape its marketing strategy for a new age of digital media. This has helped us to create joined-up messaging across our entire communications output, maximising impact throughout.”
Tim Faircliff
Chair, Association of Online Publishers (AOP) -
Inpresseon Founder, Jamie Gavin, is a skilled writer and communicator with a flourish for the English language. He is a strong relationship builder with an envious Rolodex among the digital media press. His sharp analytical capabilities have helped him develop an expertise in the happenings of the digital media world from both a global and local industry perspective.
Andrew Lipsman
SVP Marketing & Insights, Comscore -
From the outset, Inpresseon has always provided us with a level of service and market knowledge not often found. Their knowledge, enthusiasm and total focus helped us achieve our objectives in the best possible way.
Darren Hop
Founder, Esca Mobile -
It’s not often you have cause for a double celebration but this announcement definitely falls into that category. Everyone at FIPP is delighted for our good friend and valued colleague Sylkia as she temporarily departs on the new adventure that maternity leave brings. We’ll all be looking forward to welcoming her back in due course. And who better to replace her than our long-standing contributor and colleague Jamie Gavin, who already knows FIPP so well and has made excellent contributions to FIPP’s market-leading content. I’m looking forward to working with Jamie as we build on Sylkia’s fantastic new editorial strategy.
James Hewes
CEO & Chair, FIPP - The Global Media Network
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Jamie is an innovative professional marketeer who consistently delivers. I originally met Jamie whilst sourcing a Marketing Manager for a national company and he immediately hit the ground running and consistently delivers results. Since then I have worked for him on recruitment campaigns and helped where needed source people to fulfil his marketing objectives. I've watched him progress towards his goals with interest and admiration. I can highly recommend his knowledge of the marketing mix.
Sarah Dinnage
Founder, Juice Hospitality -
In our industry it’s important to focus on product and service availability and increase visibility. Inpresseon has helped Mixamate to achieve 200+ page 1 rankings for general and local search terms, significantly growing site traffic and as a result revenues in the process.
Chris Smith
Managing Director -
Jamie is a thoughtful and hard working analyst with a skill for writing PR and research reports from dry data. He is also a joy to work with.
Phil Cutts
Marketing Director, Professional Publishers Association (PPA) -
A fantastic agency with an extensive knowledge of the digital space!
Edwina Dunn
CEO, Starcount -
At a time of extreme platform proliferation, where the lines between the traditional art & entertainment and media sectors are becoming blurred, Inpresseon has given us a solid strategy for helping ourselves and our clients increase their footprint and reputation online. They are reliable, insightful, and a pleasure to collaborate with.
Niki Winterson
Founder & CEO, Winterson’s