THE ATLANTEAN APPROACH
A 10-step strategy for marketing success
New for 2026, our unique ‘Atlantean Approach’ provides a succinct 10-step strategy for marketing success. This focusses on building joined-up communications from the inside out, helping organisations navigate today’s fragmented media landscape and growing awareness, reputation, engagement, revenues, and ROI along the way.
It’s thusly named because this expansive approach can be visualised through the concentric circles upon which the mythological city of Atlantis is built. Messaging begins in the central circle, which is home to important state and administrative buildings, before moving out through the central business district, marketplace, residential zones, and into the wider world where new audiences can be found… just be careful not to drown out your audiences with too many one way communications!
Product Marketing
Atlantean Approach
2. Content Creation
Atlantean Approach
3. Internal & Stakeholder Comms
Atlantean Approach
4. Public Relations
Atlantean Approach
5. SEO
Atlantean Approach
6. Social Media
Atlantean Approach
7. Direct Marketing
Atlantean Approach
8. Events
Atlantean Approach
9. Advertising
Atlantean Approach
10. Analytics
Atlantean Approach